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ASO vs SEO are two powerful strategies that can significantly impact your digital presence. As businesses strive for higher visibility, understanding these methods becomes crucial for achieving success in today’s competitive market. By mastering both strategies, you can ensure your brand stands out across search engines and app stores alike. In this blog, we will break down ASO vs SEO, compare their benefits, and guide you on which one you should focus on in 2025 to maximize your digital reach with iWebnext’s expert solutions. Understanding ASO: App Store Optimization App Store Optimization (ASO) focuses on optimizing your app's visibility in app stores like Google Play and the Apple App Store. It is a process aimed at increasing app downloads by improving its ranking within app store search results. ASO primarily targets mobile users and emphasizes factors such as app name, description, keywords, and user ratings. When done right, ASO can lead to a massive increase in app instal...